KRAFT connected Ted Williams, the new voice of Mac & Cheese, with Valentine’s Day this year in “The Golden Voice of Love”, an interactive advertising campaign supporting Feeding America. Ted Williams, a voice over artist, became a viral star in 2011 after media attention helped him move from homeless and addiction towards sobriety and paid employment. KRAFT employed Williams to provide the voiceover for Homestyle Macaroni and Cheese “You Know You Love It” commercials. Now Ted Williams returns the love by reading out selected Twitter Valentine’s Day messages. For every #voiceoflove Tweet he receives, KRAFT donates 100 boxes of mac & cheese—up to 100,000 boxes—to Feeding America.
Click on the image below to play the Golden Voice of Love video in YouTube (HD)
http://www.youtube.com/watch?v=8spsLM42f4A
Click on the image below to play the @MelReusche video in YouTube (HD)
http://www.youtube.com/watch?v=yAMTrbXOwVs
Click on the image below to play the @StevenLowell video in YouTube (HD)
http://www.youtube.com/watch?v=jbOyqYR5AZ0
Credits
The Golden Voice of Love campaign was developed at Crispin Porter & Bogusky.
Click on the image below to play the January 2011 Dad in the Doghouse video in YouTube (HD)
http://www.youtube.com/watch?v=Dy85lAKLasw
Click on the image below to see Ted Williams Behind The Scenes in YouTube (HD)
http://www.youtube.com/watch?v=9SH79uP8Hgg
